The Dubai Shopping Festival (DSF), also known as 'Layali Dubai' in Arabic, is one of the most famous shopping fiestas in the world. Dubai Shopping Festival was first introduced in February 1996 by the Dubai government as a retail event aimed at promoting trade in Dubai. Thereafter, DSF has grown to be an annual shopping, entertainment and cultural extravaganza that attracts millions of people from around the world annually, thereby promoting tourism in Dubai.
