After many years of using every combination of simple stripes, I decided to try to work on "the definitive stripe," and I came up with a stripe which had 28 different colours in it. That would have been ridiculously expensive to make, so I cut it down to 14 and decided to print it rather than have it as a woven stripe. I showed it in my next collection thinking that it would be just for one season but then when the following season I didn't have the stripe in the collection all my customers said "WHERE IS THE STRIPE?" and so I continued to use it, and it has become my "logo."
