Apparently this is something new we are trying in this country as of today. Although other countries have been doing it for awhile. It is an event to raise money for children in poverty with a lighthearted and fun twist to it. There were signs for it all over NYC when I was there a few weeks ago so I couldn't resist getting some noses for the boys. I just thought they were funny- and make for funny pictures - but if the money goes to a good cause - even better!!