Hooked

Please, please, please, let me get what I want.
by The Smiths.

Good times for a change.
See, the luck I've had
can make a good man
turn bad.

So please, please, please,
let me, let me, let me.
Let me get what I want,
this time.

Get what I want this time.

Haven't had a dream in a long time.
See, the life I've had
can make a good man bad.

So for once in my life,
let me get what I want,
Lord knows, it would be the first time.
Lord knows, it would be the first time.

(as written by Steven Morrissey, Johnny Marr.
Lyrics © Warner/Chappell Music, Inc.)

Every year, John Lewis department store put out a Christmas advert which often has a poignant music track and storyline associated with it. This year, it was a song originally penned by The Smiths, but reworked by a contemporary artist and the whole effect is quite moving in its way.

If you wish to see the ad the link is -
http://www.youtube.com/watch?feature=player_embedded&v=pSLOnR1s74o

Why the hook you ask? As I was editing the photo (while listening to the song) I thought that it could represent the notion of hanging on to something, whether it be a dream, a hope or a better ideal. Just because you can't see something, as in the photo you can't see what it is hooked to, it doesn't mean that its not there. It is.

The full version of the song -
http://www.youtube.com/watch?v=8j4hg9VrYX4#!&feature=related

[Judith Greenwood]

I love that new advert!! Great idea for the photo too.

[Rick Schies]

A neat photo translation.

[scooter]

That is really cool!

[B]

Oh Matt. I love you so much.

[Carolyn White]

Wonderful song and pic! :0)

[Pat Knowles]

The little boy Lewis is great but it's not a song I know so really good to see all the words written down !!! Funnily enough given these words the boy in the advert is more excited about giving his mum & dad their present & ignores his own !!!

[Matt Clendon]

@happypat Yes, but that's the whole story, Pat. Over the years or is it just the events of one year which would make sense too, he's given all these events, presents or items. They often don't turn out to be just right for him or the times don't match what he was given i,e it snows when he has a garden swing and he seems sad about it all. But this isn't really the case, what he's actually concerned about is that he never has the opportunity to give something back, to give his own present to his parents. That is the wish that he wanted, his 'Please, let me get what I want.' moment. Anyhow, that's how I interpret the advert with the song.

[Kalexa]

Good thoughts all round, especially those behind not being able to see what is hooked in the photo and the ad's ending twist.

[Ken Lemieux]

Nicely framed!

[Lauren]

great shot to illustrate the song and message. i clicked the song link cause i've never heard it and it's super pretty, the song and the voice.

[Juliette Packham]

Great advert, great song..and cool picture - that hook belongs to a big piece of kit!

[Paula Cook-Farkas]

That is one of the sweetest commercials ever. You can bet I will be revisiting that one. Thank you for sharing. And yes, I get the holding on...

[Tonje]

I haven't heard that song for ages, will have to dig it up and listen to it. And will check out those links. I like the hook and all that it stands for.