What's In A Name ?

We had to go to this building for an appointment today.
They were running late, so we had coffee across the way to pass the time.
I looked up & saw the name.
I immediately saw the red "X" as being times - "times square" as in multiplication - clever :D
What do you think?

[Stephanie Clark]

That is really clever! I actually saw the diamond/crooked square in the middle (where the clock is) before I made the connection with the X. :D

[Melissa Pike]

That really is clever! I wouldn't have seen that, but I bet my husband would have since he's more mathematically-minded.

[Sarah-Jane]

That is so cool Lois...great find I would have totally missed it too :)

[Elizabeth Hanna]

I'd have missed that... so distracted by the red triangles that I even missed the square clock!

[Becky Street Year 3]

I am too mathmatically challenged to get it on my own. Thanks for pointing it out Lois :)

[Constance Brinkley]

Very clever, glad you pointed it out. Would not have seen it.

[Rick Schies]

Someone had their creative hat on when they designed that one;

[Susan McIntyre]

Very clever of you!

[Louise & Ken]

I'd say this company paid a graphic designer well to come up with that logo for them. Obviously it worked! You've got everyone looking at it!