Took me a while to work out what this was (always was a bit slow on the uptake...!) I like the reflection of the word in pink neon, cool photo and great title!
@jackie8 I'd taken it the right wy round but I liked the surprise of the word being backwards when I took the same sign from inside but of course, it's all easier to "get" when you were the one on the end of the viewfinder! Glad it made sense in the end.