I know I know (waving hand enthusiastically!!) but you already have your answer. Bee balm is also a hummingbird magnet if you have them in your parts. And yes they qualify as funky especially in a nice big patch like that.
@chrisiow@narayani@beckyk365 thanks! this is a plant that has entirely escaped my radar - but I suspect soon It Will Be Coming To A Garden Near Me ;-) - and no Becky, sadly we don't have humming birds here [having no humming birds emoticon!]