"Whether you’re trying to solve a tough problem, start a business, get attention for that business or write an interesting article, creative thinking is crucial. The process boils down to changing your perspective and seeing things differently than you currently do.
People like to call this “thinking outside of the box,” which is the wrong way to look at it. Just like Neo needed to understand that “there is no spoon” in the film The Matrix, you need to realize “there is no box” to step outside of."
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"Whether you’re trying to solve a tough problem, start a business, get attention for that business or write an interesting article, creative thinking is crucial. The process boils down to changing your perspective and seeing things differently than you currently do.
People like to call this “thinking outside of the box,” which is the wrong way to look at it. Just like Neo needed to understand that “there is no spoon” in the film The Matrix, you need to realize “there is no box” to step outside of."
http://www.copyblogger.com/mental-blocks-creative-thinking/