Zamboanga Hermosa Festival or the popurlay known as Fiesta Pilar, is held in honor of the miraculous image of Our Lady of the Pilar at the legendary Fort Pila. The people of Zamboanga fervently believe that the lady has served as their unifying cultural and historical symbol. In commemoration of her feast day, Zamboanga displays its devotion and enthusiasm with a nine-night procession, fireworks, an ethnic parade, a cultural show, a regatta, and the Miss Zamboanga parade.
Zamboange Hermosa Festival won as one of the runners up in Aliwan Fiesta 2011
