The history of today's pairs photo is as follows:-
The shell on the left of this diptych is a fossilized shell which we picked out of a cliff face in Cyprus and is about 5 million years old.
The Shell logo on the right is the current logo and appeared in 1971.
The word “Shell” first appeared in 1891 as the trademark for the kerosene that Marcus Samuel and Company shipped to the Far East. The small London business dealt originally in antiques and oriental seashells.
In 1897 Samuel formed The Shell Transport and Trading Company. The first logo in 1901 was a mussel shell. In 1904 a scallop shell, or Pecten, gave a visual element to the corporate and brand name.
The company name was “Shell” and each of Samuel’s tankers carrying kerosene to the Far East was named after a different seashell.
Over the years the form of the Shell emblem has changed gradually in line with trends in graphic design. Designer Raymond Loewy created and introduced the current emblem in 1971.
