Sellling a photo to be used in a book? Advice needed!

November 26th, 2013
I just received the following message and I'm not sure what to make of it. Any opinions? How much should I ask? Do I need any kind of legal contract? This came out of nowhere, and I have absolutely no experience with this.

"We'd like to buy one of your photos for a book - minimum 2700x2700 pixels. The book is for US distribution at first, but might expand internationally

The first run is 500 books (for free distribution/marketing) and the second run is 1000-5000 (but we're not sure yet).

The image would not be for the cover and we might do some
distortion/cropping to the image depending on the needs for that page."

November 26th, 2013
Well this sounds very intriguing. Did you receive an email notification? Did it come from 365? I have no idea as to price but guess you can name your own. Good luck and very well done. Wonder which image they want.
November 26th, 2013
@lucypics Thank you! It came through another photography website, but they provided me with sufficient contact information so it looks legit although you never know. The photo is this one.

November 26th, 2013
Aaahhhh not surprised this is so beautiful. Look at Stock Price Calculator on line.
November 26th, 2013
Stock photo price calculator
November 26th, 2013
I would not know much, but make sure you are credited in the book as the photographer, this is more important that the money ( well at first anyway) best of luck, congratulations and the shot is fab.
November 26th, 2013
A credit has no real value except to the photographer's ego. This is doubly the case in print -- nobody will go to the trouble of typing your name into a search engine from a book.

I recently had photos published in UK newspapers with a combined average daily readership of 3.5 million people, and received approximately 200 additional visits to my website. That's a rate of approximately 0.005%.

This is effectively a stock photography sale, so a sensible price for a photo of this resolution would be in the region of $300-$400 US when purchased from a high-end stock photography site. If I was purchasing a photo directly from an individual I would expect to pay slightly less than this, as you will not offer the same safeguards and protections that a stock photography company does, but that's something you can negotiate. Remember that if you were selling this via a stock photography company, you would receive a fraction of the sale price.

Bear in mind that as they are talking about a small distribution run of a free book, they may not be willing to pay that kind of money. It's up to you how much you value your work as to what you let it go for -- only you can decide.

By all means ask for a credit as well, but don't expect that this is going to result in any noticeable benefit to you -- just ask yourself how often you go to the trouble of looking up the photographer of a credited photo in a book, even if it's on the cover.
November 26th, 2013
@abirkill Aww! Alexis I love you to death but I just about always look up the photographer...maybe I'm just a nerd
November 26th, 2013
@swilde This isn't a photography book (or at least, there's no suggestion it is). This is something that's being given away free of charge that just happens to have this photo in it. Are you honestly saying that every time you see a photograph with a name next to it, even if it's in a marketing leaflet, piece of junk mail, etc., you look it up?

Or another question -- go to your bookshelf, take down a (non-photography) book which has a photo on the cover. Then look to see if you can find out who the photographer was -- it's usually written on the back or before the table of contents. Had you looked them up previously? Had you done that for every book you own?

If the answer to those questions is honestly yes, then I don't think you need me to tell you how unusual you are ;)
November 26th, 2013
@lucypics @cookie123 @abirkill Thanks for your input! I knew I could count on you!

@swilde There’s absolutely nothing wrong with being a nerd. Nerds are cool in their own right! :)
November 26th, 2013
This is good information.
November 26th, 2013
Congratulations, Lisa!!! That is sooo cool!! I have no advice or knowledge about pricing or credit. But I'm good for an atta girl!!
November 26th, 2013
@peggysirk Thank you, Peggy! I was kind of excited to get an offer! That’s almost payment enough . . . almost!
November 27th, 2013
congratulations, lisabell. that's great opportunity. alexis has a pretty good input on the matter. when you negotiate, you might also want to think about retaining ownership of the photograph, copyright and all, and that the payment would be solely for use in that free book. @abirkill alexis, what's your take on this?
November 27th, 2013
@abirkill - great tips and you do make me laugh :)
November 27th, 2013
@lisabell - congratulations, it is a beautiful image.
November 27th, 2013
@swilde so do I Sue hahahahaha we are both nerds then lol
November 27th, 2013
@summerfield Thank you, and yes, I was wandering about ownership of the photo as well!
November 27th, 2013
@nicolecampbell Thank you, Nicole!
November 27th, 2013
many congratulations, this is a lovely shot; very exciting too
November 27th, 2013
Well done Lisa, I would be asking them what they think is an acceptable offer and have a figure in your head too so then you have the basis for negotiation. That said, it all depends what motivates you, the hard cash or the kudos of publication.
November 27th, 2013
It is a lovely shot.... this might be the pessimist in me, but I am waiting to see if they ask you for money to put it in the book... specially since the book is free... reminds me of when I did poetry and used to get emails saying they wanted to put it in a book, than several emails later asked for money. I hope in your case the outcome is better.
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