A good question that is asked often. Look up watermarking on the forum here or on google. Lightroom and photoshop (multiple methods) can do watermarking.
As others above I use Photoshop if I'm on my computer, but more often than not I watermark on my iPad using the A+ Signature or iWatermark App. The apps are super easy and have tons of different fonts.
I use Lightroom. Created the image in photoshop, and then imported it as a watermark which I can then apply/or not to any image I like.... size, place, opacity, etc, can all be altered from there.
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Thx Joanne