This is a great old shop called James Smith & Sons, near Oxford Street selling mainly umbrellas, also has shooting sticks and canes and sunshades etc. Been open since 1830, obviously a good business to run in London!
Ahh - I love this place. I bought my Dad a walking stick from here. The fixtures and fittings inside are good, lots of old mahogany drawers and cupboards. I've never noticed the red signs on the upper floors though! I really must look up more!