At the concept stage, I hadn't accounted for the fact that the ends of the reels on left and right would curve outwards due to perspective nor that, unlike the strawberries, the items being in a regular array would mean that they need a frame of some sort around them. I.e. the reels can't just flow out of the picture frame as the strawberries did.
I minimised the curvature of the ends of the reels as much as I could by zooming in but still they are not satisfactory.
I also learnt a lot about lighting: how harsh direct light is (not this shot but one of the failures) and how a dark background sets off the bright colours better than a white background did.
Constructive criticism very much appreciated - keen to learn more and improve. I bought a decent camera in February 2016 and joyed this wonderful space...