Behind the Behind-the-Scenes

Okay...for those of you who like behind-the-scenes, here you go, behind the behind-the-scenes...

I had the good fortune of producing behind-the-scenes and supplemental material for 3 of the 5 Hyundai commercials appearing in the Superbowl this year. This is a major part of what has kept me crazy busy for the past few months.

We went to the Hyundai factory in Montgomery, Alabama to shoot this spot:
http://www.youtube.com/watch?v=U38jELwi0lE
and I got to come along and produce these pieces:
http://www.youtube.com/watch?v=n7UkqKzZfrk
http://www.youtube.com/watch?v=8ezLxt-aEGo
http://www.youtube.com/watch?v=Uz4V7-kX6Yg
http://www.youtube.com/watch?v=btqcsshDkPE

We went to the Inyokern airport to shoot 'Cheetah':
http://www.youtube.com/watch?v=KEq74TCDGtc
and we produced this behind-the-scenes look:
http://www.youtube.com/watch?v=KPVSNxtVYQ8

And finally, we went to Frazier Park to shoot "Think Fast":
http://www.youtube.com/watch?v=KPVSNxtVYQ8
for which we produced a behind the scenes video that won't see the light of day. While we were editing the footage we showed the client some one-liners we had 'Bob' read on location, and they liked them so much that they asked us to develop some videos featuring Bob dispensing business wisdom, which you can see here:
http://www.youtube.com/watch?v=IRfQEiaQs4c
http://www.youtube.com/watch?v=X8TQg497Nhs
http://www.youtube.com/watch?v=1QyBMAqwe6g
http://www.youtube.com/watch?v=7smg2nrjj-k
http://www.youtube.com/watch?v=o_AgKh-P5BI

The red Hyundai Genesis in my project from a couple of days ago can be seen spinning at the end of the 'Bob' videos.

Here are photos from the process:
http://365project.org/bradsworld/captured/2011-11-17
http://365project.org/bradsworld/captured/2011-11-18
http://365project.org/bradsworld/captured/2011-11-19
http://365project.org/bradsworld/captured/2011-11-20
http://365project.org/bradsworld/captured/2011-11-21
http://365project.org/bradsworld/captured/2011-11-22
http://365project.org/bradsworld/captured/2011-11-23
http://365project.org/bradsworld/captured/2011-11-25
http://365project.org/bradsworld/captured/2011-11-26
http://365project.org/bradsworld/captured/2011-12-04
http://365project.org/bradsworld/captured/2011-12-05
http://365project.org/bradsworld/captured/2011-12-06
http://365project.org/bradsworld/captured/2011-12-07
http://365project.org/bradsworld/captured/2011-12-08
http://365project.org/bradsworld/captured/2011-12-09
http://365project.org/bradsworld/impressions/2012-01-14
http://365project.org/bradsworld/impressions/2012-01-31
http://365project.org/bradsworld/impressions/2012-01-3

And today's photo is of our location photographer shooting one of the stills featured in the open of the 'Bob' videos.

Thanks as always for stopping by. :)

[Kerri]

:) Great capture

[Rick Schies]

Very fascinating Brad. I enjoyed checking them out. I loved the series with Bob

[BeckyS]

You have the coolest job Brad. Thanks for sharing it with us.

[Mark Buehl]

WOW! Neat shots and a great job. Sounds like you are having fun at your job.

[Henriette Sparkes]

Good grief you've been busy and I have a lot of catching up to do with your shots...this one is great and I am going to backtrack tomorrow to see what you have been up to.

[Mrs. Smith]

Wow! You have been very busy! I can't believe all of this. And congratulations on all of these creations.

[Juliette Packham]

Great "on-location" shot - superbloy captured and wow - what an exciting project to be on

[Amy Spada]

Fantastic job, Brad!

[Sue Wilde]

Super story here Brad. I've really enjoyed the shots too.

[Julie Cortens]

Oh Brad - those commercials are hilarious, especially the Bob series! Love the Cheetah one too - I had to post it to my blog - just too funny! Great behind the scenes video. LOL Still chuckling..... http://cortens.blogspot.com/2012/02/cheetah-vs-hyundai.html

[Carolyn White]

Awesome work, Brad! I love the Cheetah commercial! :0)

[Vicki K]

They were so funny, love the one 'Negotiation' one looks as if he is trying very hard not to laugh:) and the Cheetah add...brilliant. FAntabulous job Brad:) and thanks so, so much for sharing:)

[peter/zipp]

cool dude, cool.

[Heidi]

That guy's amygdala doesn't look right.
Oh... I'll bet he's the CEO. ;o)

[hellcat]

Busy is good! These crack me up.

[Constance Brinkley]

Really nice work on these commercials. They were awesome. Well done.

[bmnorthernlight]

Fab behind the scene! What a character! Enjoyed the links immensely and will now be late for work ;-)

[Ange Caspar]

My husband and I enjoyed the links!