My sister uses all kinds of colorful styling gel for her hair. This particular kind is made with olive oil. The jar says "olive oil helps your scalp naturally regulate its own moisturizing system. It also leaves your hair with a healthy shine and superior hold." Have no idea what most of that means but I guess my sister does. I just like the way it looks with the congealed bubbles and green color (don't worry, it doesn't turn the hair green)! :p