Dove Releases Photoshop Action To Undo Skin Retouching

[Dorrena Ortega]

"In a guerrilla marketing move, Dove secretly released a Photoshop that would undo the work of retouching"

Simply BRILLIANT!

[Carol Estes]

Happy news for all of us "normal" girls!
@dmortega

[mizhayz]

oh boy lots of women will be scrambling now.. tee-hee..brilliant move!

[Traci McLaughlin]

I think this is an awesome move to pair with their real women marketing campaign.

[Carol B]

http://www.businessinsider.com/dove-photoshop-action-undoes-retouching-on-models-2013-3?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+businessinsider+(Business+Insider)

[Cassandra Hoffmann]

It's amazing how they liquefy what I thought was already a great set of legs and body.

[katy]

Cool!

[Jeff Walker]

video that shows it in action: http://youtu.be/m0JF4QxPpvM

[Teresa (pocketmouse)]

She already looked incredible! (And I guess that's the point... xD)

[Peter de Graaff]

@dmortega its a model

[Dorrena Ortega]

@peterdegraaff --- Yes, she is a model but the whole concept is great. The original photo is not changed in anyway. Photoshopping people to look a certain way is out of hand. The advertising community chooses to ignore that we aren't perfect and to see what they see as perfect is unattainable because it's not real.

[Miley]

Haha. Sneaky. I don't think there's anything wrong with retouching a little. Although this made me laugh a little http://www.buzzfeed.com/provincialelitist/forever-21-hates-womens-kneecaps

[Dorrena Ortega]

@miley89 --- OH, that's just not right! Some of them look like they've moved the knees to the inside of the leg. Very strange.