This is very near Uluru / Ayers Rock and both areas have many sacred sites. In accordance all three domes must be photographed, not just one. The soil out there really is as red as this. We left Yulara in the early hours to be here before sunrise but the sunrise wasn't very spectacular.
@kali66 It was an amazing sight! There had been a lot of rain last year and so the wildflowers were everywhere. Apparently much more than regularly. This was in October so I'm not sure if they are still there.