“If you go to the supermarket and buy a package of food and look at the photo on the front, the food never looks like that inside, does it? That is a fundamental lie we are sold every day. Part of the role of photography is to exaggerate, and that is an aspect that I have to puncture. I do that by showing the world as I really find it.”
http://www.telegraph.co.uk/culture/art/art-features/8723045/The-foibles-of-the-world.html