Hm, coming from Scandinavia, I speak one of the languages the word 'smores' stems from ('smørbrød', lit. 'sandwich'), but honestly, I don't get 'smores' at all... What is it, really? Marshmallows and chocolate, that I get, but what's the rest? How do you make them? Are they all alike, or are there different kinds?
This is really nice with the reflection. Did you follow through and make the smores?
I too think the bear looks a bit worried - like he's looking at his friend thinking, "pull yourself together man!" ;)