lol, cool find - I got taught that word by being set it as a Get Pushed challenge by @dishaparekh176 - although I did know it - but if you use the tag pareidolia http://365project.org/tags/pareidolia people do use it., not just me. Apparently there was a challenge a few years ago - @northy said that there was a mad minute challenge on it last year.
@shannejw