(i had a short-lived career as a copywriter, and the one and only product i was given was a chocolate drink. i sat in front of the product for a week and then i quit.)
@summerfield oh, come on, you have a talent for writing, I read the blog posts you linked here on 365. Maybe the chocolate drink was not your taste! This payoff (others come for the view) is brilliant for the beer! If I may, I would slightly change the second line (what about "until they taste the beer"?) ;-) Overall, great ad!
I can't believe you couldn't think of something to do for something that was chocolate!