By filtering out unflattering realities and accentuating the positives, ads manufacture a sense of desirability and need, tricking the viewer into believing that acquiring the advertised item will bring them happiness, status, or some other benefit. This selective framing is a well-established psychological tactic to bypass rational analysis and directly tap into the emotional decision-making centers of the brain. Consumers are left with an incomplete, distorted understanding that serves the advertiser's interests rather than providing a truthful, objective depiction. Ads are inherently biased snapshots, carefully curated to present a persuasive yet limited perspective that obscures the full picture.
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