I really had a lot of fun with this one. I've driven by this house almost everyday for the last 20 years, and I've often wondered what store occupied it in the distant past. None of my relatives can remember what was there, but it was definitely a store front back in the 40s and 50s.
I played around with several post processing options, and then decided to have some fun. First, I ran it through the HDR filter to ensure I had the wides range of color and luminosity. From there, I brought in a dark amber texture that looked somewhat like an old faded paper with interesting grain and possibly even an image on the reverse side that was leaking through to the front. I blended that with a hard light blend mode, then duplicated it, and blended the duplicate with a multiply blend mode. From there, I cut out an oval space over the part of the image I wanted to emphasize and feathered the edges by 250 pixels. Going back to the image layer, I added a gradiant map to turn the image - but not the texture - into a black and white. From there it was a matter of adding a series of level adjustments and a dark blue filter in the right spots to produce the effect you see here. I'm thinking it looks like a faded old newsprint with the opposite page of the paper leaking through. As I said, I had a lot of fun playing with this one.
