this would be the result of stupid amounts of work in photoshop...
it's a combo of 7 individual images... each of the one penguin against the iPad light backdrop... i processed in LR, trimmed the edges and ported into PS where i played around with placement and layer styles (I think that's what they're called), fixed the bottom, added the black sides, and cleaned up bits and bobs that were annoying me in the image... in LR i converted to b&w, made sure the black was black and the white was white, added some gradient along the bottom, tidied up more bits and bobs... and well, HERE WE ARE...