The Coca-Cola billboard is one of the most famous advertising hoardings in the world, immortalised in film, and a Sydney landmark. The flashing neon sign, which towers over Darlinghurst Road and can be seen from Sydney’s CBD, is being overhauled.
More than 800 lamps have been removed to be replaced with a more energy efficient billboard.The sign has looked over Sydney’s Kings Cross for more than four decades. Coke auctioned the eight letters of the 42-year-old sign individually over five days with proceeds going to local charity the Wayside Chapel, which has been helping people in need for more than 50 years.
