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I had an idea and took teh photograph before going to work. I then researched 'Ethical Diamonds' and it appears that Canada has a thriving ethical diamond industry ( however de Beers have muscled in on it!).

So what started as a campaign to promote awareness of blood diamonds evolved into an advert for ethical Canadian ones.
Very creative. I must research 'ethical diamonds', one always hears about blood diamonds.
April 6th, 2018  
I don't have any diamonds. Maybe that is why I was not fully aware of these issues. Thanks to you, I have done a bit of reading. So --- looks like your advertisement has worked,.
April 6th, 2018  
i don't know about Canadian diamonds; i know Canadian jade is one of the best in the world! hmmm...but now, i will have to look at my diamonds and see if they're ethical. :-) aces on the advert, my lady!
April 6th, 2018  
@summerfield i like jade, will have to look for some in the autumn!! Thasnkjs foe aces!!
@helenhall 365 is sooooo educational in so many ways!!! Thanks for looking and feedback
@salza its an interesting tour through Goigle!!!
April 6th, 2018  
Great composition and theme.
April 7th, 2018  
I didn't know about Canadian diamonds before. I did know about the ugly side of the trade and am glad to see that not all are so slimy. Very good and creative.
April 7th, 2018  
Canadian diamonds are new to me too, I only know South African diamonds (maybe many blood diamonds). Great find and shot.
April 7th, 2018  
So very good for the advert day - and such an important issue. Interesting that you should say that De Beers have muscled in on the Canadian diamonds - they did exactly the same here. There are absolutely beautiful champagne, cognac, pink and yellow diamonds mined the Kimberley region. They used to be sold as Argyle Diamonds. That term never appears any more - they aren't recognized as Australian - they are DeBeers diamonds and under their control. Bit sad really.....
April 7th, 2018  
@robz hmmmm, big business eh?
@ludwigsdiana new to me until i decided to make up an advert!!!
@joysabin very kind, thank you. But i do love a diamond ( or 3!)

@wendyfrost thank you
April 7th, 2018  
I didn't know about Canadian diamonds, but I'd love to be able to afford a beautiful, pink Argyle diamond:)
April 7th, 2018  
@merrelyn me too!!!!
April 7th, 2018  
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